We’ve all heard of the Lotto winner who, within 3 years, lost the several million he won. He didn’t become the “millionaire”. In order to HAVE and keep a million dollars, you have to develop the beliefs and values of a millionaire.
In order to HAVE anything in life, we all recognize that we have to DO something to achieve it. If you want wealth you must invest. If you want respect you must earn it. No matter what you want, you need to DO in order to HAVE.
But DOing is not the only thing you need to change in order to HAVE. You must BEcome the person who would have the things or persona that you desire. You must develop the identity, beliefs and values of the person who has those things. In fact, it is said that you will earn + or – 10% of the earnings of the three people you associate with the most. Why? Because you develop the values and beliefs of these people. In short, you need to learn before you earn!
Let’s talk a bit about BEcoming. Everyone has an identity that they developed, usually at a very young age. That identity has values and beliefs that can be limiting. Perhaps you believe that customers are always looking for a discount. You will attract that sort of customer to your business because of your belief. A belief is simply what you hold to be true at any given point in time.
In order to HAVE amazing customers, you must develop your business into one that will attract amazing customers. What is an amazing customer? It is specific to your business. Only you can define for yourself the characteristics of your amazing customer. Perhaps it includes a customer who always pays on time? Maybe one who sends you lots of referrals. You must identify who your amazing customers are and what these customers want. You must know how these customers shop.
If you are the person or business that attracts the people in your ideal target market then they will come.
Just remember you must Be as well as Do in order to Have.
The program will be run by Tim Coleman, our Business Growth Expert and Certified Executive Business Coach who is also available for a discussion any time on how we could help you on your journey with a gifted coaching session.
