Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

As Managing Director of ActionCOACH Rotherham, I’m a purpose-driven, commercially focused and award-winning Business Growth Specilaist, who has gained a wealth of cross-sector experience. A highly motivated and visionary networker, communicator, facilitator and team player with a diverse skillset. I help business owners to grow commercial, profitable enterprises that can work without them.

Why do you love working for ActionCOACH?

I really enjoy meeting people and building relationships. I’m a serial networker and I get a thrill out of seeing strategic connections between individuals and organisations. I also get a thrill out of helping people to flourish and to find freedom. I think the opportunity to join ActionCOACH is allowing a full expression of all that.

What are your favourite pastimes?

When we could and when we can again, I love to travel. I also enjoy catching up with friends over good food and wine and I enjoying cooking.

What are your top three 14 points of culture?

Integrity, Excellence, Communication

What’s your favourite quote?
” It’s perhaps worth asking yourself not how successful you are; rather, ask yourself how are you successful?”

Why do you love working for ActionCOACH?
Well in short ActionCOACH is all about abundance and helping others succeed, has a massive vision, and is at the forefront of business and personal growth…who wouldn’t love working here!

What are your favourite pastimes?
Playing games and having fun with my children. Nothing better than a summer day in the back garden playing all day long. BBQ, fun, smiles, laughter and many games!
Plus…fine single malt, taking my beautiful wife out for nice meals, family holidays and watching action movies!

What are your top three 14 points of culture?
Commitment, Excellence and Abundance

What’s your favourite quote?
‘Get busy living or get busy dying’

Why do you love working for ActionCOACH?
Everyone has the same mindset – we are all making a positive difference to the business landscape. The amount of personal development and learning opportunities ActionCOACH offer is incredible and the whole community including employees and franchise owners, are very supportive and a lot of fun.

Tell us something about yourself…
My title is ‘Lady,’ that’s right…I am Lady Laura Thorburn!

Favourite holiday destination…
I love to travel down to Cornwall with my family; this also means that I can take my dog Archie. But my favourite holiday was spending a month in Indonesia!

What’s your favourite quote?
‘If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, you’re a disappointment.’ – James Vincent, Managing Director.

Why do you love working for ActionCOACH?

I enjoy working in an environment where from the day one the goal is success, not just for me personally but also for the people we come in contact with. Additionally, the focus on improving business and therefore people’s lives is something I am extremely passionate about.

What are your favourite pastimes?

I love travel and experiencing new cultures, this combines with my love of film and literature to cause me to love the learning process that happens when you try and view a different culture through their own eyes.

Favourite holiday destination…
Favourite destinations so far has been Greece. Sun, Sea, Sand it has it all. Mediterranean food and culture is also great.

What’s your favourite quote?

“Quality is not an act, it is a habit.” – Aristotle