Growth by Design

Growth by Design – Plan Proactively 

Has the growth of your company so far happened by accident, or because of a specifically designed plan? If it was by accident, then you don’t need to worry too much because that is how most businesses grow initially.

However, you will eventually have to design a growth strategy… growing by accident is not a fool-proof method to grow your business efficiently. You may be lucky and have your business grow rapidly through a line of fortunate circumstances, but these can’t grow your business forever, and you’ll eventually find the business operation becoming hectic and nerve-wracking. 

A Better Option

There is a better option, and that is growth by design. It puts you in the control seat and allows you to steer the growth of your business through your own decisions, instead of using the “go with the flow” tactics. 

Growth by design utilises the procedure of you putting certain systems in place and using objective numbers that will positively impact the development of the company. 

Using growth by design, the future growth decisions of the business will depend much more on data, and less on haphazard market swings, or your own emotions and hunches. There are a couple of things that need to be put in place for the “growth by design” to function well.

Be Clear On Your Business Objectives

Ask yourself the following:

• How big do you want to get?
• What do you want to achieve? 
• What are the set goals for your business?

Also, watch for opportunities that are available to your business, and utilise them accordingly to help with the business growth. Given recent events, there will be numerous opportunities for you… you just need to be looking for them.

Understand how to do these while still delivering quality service. You need to have goals and work towards them, maximizing the efforts you put into achieving them. The areas that make you money like marketing and customer acquisition should be carried out with the highest possible level of efficiency.

Know the important data

Design inputs:

• The size of the market
• Major competitors
• Number of business operations required

All of the above are things that high-growth businesses always document and use to create an advantageous situation for their companies. You may not even know some of these pieces of information that can be truly valuable to you. Data like breakeven points, transactions of sales, marketing returns, as well as costs of customer maintenance can prove to be very powerful resources in the hands of the right operators. 

Investing in campaigns that are not good value for money can be prevented with a thorough analysis of these numbers. Understand the numbers that work best for your company, and you will be able to understand how to generate an even better cash flow for your business. 

Systemise Your Procedures

You need to refine and systemise the process of operation to add more value to your business. If these systems are scalable, then your company will be more efficient as a result. Many companies experiencing great growth have the belief that they do not need to invest in documenting or testing procedures and campaigns. The truth is these things are very necessary.

The more ordered and consistent your operations become, the easier it will be for you to direct the current and future growth of the company. Your current success by ‘accident’ should not blind you to the fact that you need to have a specifically designed plan for your business’s development. You will find it much smoother and more effective in doing your business this way.

Join us at GrowthCLUB for a quarterly planning session!

If you would like to include these design elements in your growth plans then please get in touch. Our Business Growth Specialist could help you on your journey with a 1-2-1 session. Book a complimentary coaching session now.

Complimentary Business Coaching Session

If you have any questions re: the above, call us or fill in the form below, we’re always happy to help.