Five reasons why I am not your coach

What I have to say next may sound a little strange if you’re reading this and looking to engage with me as your coach to help you thrive in your business. The stark reality is that I may never become your coach and there are five key reasons why:

Reason 1: Accountability

As a coach, my absolute commitment to you is to be your compassionate, yet uncompromising friend. I will hold you accountable for your actions and check in on you regularly to make sure you are doing the things we agreed upon. After all, you hired me to help you thrive not just to survive. I will be an arm around your shoulder when you need it, or perhaps a whisper in your ear when you need that. I will also be a proverbial kick in the backside if that’s what you need – metaphorically speaking of course!

Reason 2: I’m direct

My job as a coach is not to make things sound fluffy and flowery to make you feel good. Instead I’m going to deliver points and feedback in a clear and direct manner so there is no misunderstanding. After all, we’re all adults here and we need to be open and honest with each other. The past is a teacher, not an undertaker. We must reflect on what has happened objectively and focus our energies on how we move on and which actions we must take.

Reason 3: Time

Coaching takes time, the most precious commodity we possess and one we cannot generate more of. We must invest it wisely and productively. There is no magic button or a quick-fix programme, just focus, clarity and hard work. This is going to get you where you want to be. We’re going to go through all areas of your business even the ones that you are emotionally attached to and we’re going to iron out all the creases. This takes time, it’s not going to be easy but it’s going to be worth it.

Reason 4: Positive energy

My coaching is based on positive energy, a positive mindset and taking positive actions. I napalm negativity and replace it with clean, grounded energy with focus and clarity of purpose. We’re going to recognise, reflect on and reprogramme all of your perfect imperfections. Our coaching session is a safe space to lay it all out on the table and rebuild you as the person you truly want to be.

Reason 5: Creating the discipline to overcome the struggle

One of my favourite motivational quotes is from Jim Rohn, “The only way it gets better for you is when you get better. Better is not something you wish, it’s something you become.” There are days I want to sit in the garden or read a book or go for a walk with my family. On these days I reflect on my goals, reaffirm my affirmations and choose to make different choices to get me where I want to be not where I feel like being at that point in time.
I work with you to create your own powerful ‘why’ and develop a potent set of mindset tools that will enable you to shrug off the emotional chains that threaten to bind your potential allowing you to release the leader within.

This journey is not for everyone, and that’s ok.

It will be hard work, and emotional and we will challenge many beliefs you previously held to be true. I will apply external pressure that will generate a corresponding internal pressure within you. This process of change will result in you emerging stronger, with more skills and a more positive outlook on life. Things that previously appeared hard will now be straightforward. Tasks that seemed impossible, will now be well within your capabilities.

Whether or not you believe I’m the right coach for you, I’d very much welcome the chance to connect with you and welcome you into our community of passionate business owners.

If you have any questions or want to learn more about how I can help grow your business, please call me on 01709 24275, send me an email at or you can go directly to my online calendar and schedule a meeting with me.

So be sure to stay amazing and remember that the performance of your business and indeed you as a business leader is exclusively in your own hands. Always set yourself up for success.