Five Steps To Hire Great Talent
Here are five straightforward actions you can take to hire the best employees:
Step 1: Build Your Employer Brand
In the current recruitment climate, employer branding is crucial. How candidates perceive your brand can make the difference between receiving numerous unqualified applicants or attracting a select few quality candidates who will form an exceptional team.
To build your employer brand:
- Review or create a careers page on your company website.
- Ensure the page reflects your values, company culture, vision, priorities, and mission.
Step 2: Prepare Your Job Description
A well-crafted job description strikes a balance between promoting your employer brand and providing concise and accessible information. It should outline the required skills, qualifications, experience, salary range, and responsibilities of the role.
To prepare an effective job description:
- Use an accurate job title.
- Avoid confusing jargon.
- Clearly state your expectations, including both hard and soft skills.
- Highlight the perks and benefits that will attract the right candidates.
Step 3: Leverage Employee Referrals & Social Media
Employee referrals and social media platforms are cost-effective recruitment tools that can help you reach a broader professional network.
To maximize their effectiveness:
- Implement an employee referral scheme, possibly with tiered incentives.
- Encourage your employees and contacts to share your job advertisements on social media, including platforms like Instagram.
Step 4: Post On Job Boards
Posting on job boards, particularly using a flat fee recruitment solution, is a highly effective way to attract new talent. Job boards generally fall into two categories: generalist boards and industry-specific boards.
To make the most of job boards:
- Utilize a job board reseller with an Applicant Tracking System (ATS) platform to streamline the hiring process.
- The ATS automates tasks such as posting job ads, screening CVs, responding to applicants, and scheduling interviews.
Step 5: Define Your Interview Process
Your interview process serves two purposes: evaluating candidates and allowing them to assess if your company is the right fit for them.
To define a structured interview process:
- Introduce yourself and the company.
- Prepare a set of interview questions.
- Establish a rating scale for evaluating responses and comparing candidates fairly.
- Use the job description as a template for the interview.
- Clearly communicate follow-up steps and what candidates can expect next.
- Make the process one of de-selection, setting high standards so that the most suitable candidates naturally rise to the top.
Conclusion
Small and medium-sized businesses can compete with large corporations in attracting top talent. By following these five steps, you can position your company as an attractive choice for the best candidates.
Do you need help in improving your procedures and creating the right team to help you succeed? Our Business Growth Specialist could help you on your journey with a 1-2-1 session. Book a complimentary coaching session now.
